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Wednesday, March 10, 2010 About Midland National
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About Midland National
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Life at its Best®

Midland National’s culture is driven by a set of shared values — Integrity, Openness, Respect, and Accountability. These values keep the company, its employees, and its representatives focused on doing the right things in the right way. You’ll find that our culture is evident in our mission, history, stability, and investment philosophy.

We like to sum up our company’s culture with the phrase “Life at its Best.” It means so much to us that we trademarked it. When it comes to your finances, you need a company you can count on. One that’s stable, and strong enough to stand the test of time. You want — and deserve — Life at its Best.

Our 100-Year History

A Modest Beginning
In 1906, the company that would eventually evolve into Midland National Life Insurance Company was born on a late summer evening in the Black Hills of South Dakota. To capitalize the new company, the six directors were required to apply for a $1,000 life insurance policy and pay an assessment of $300. We paid our first claim in 1908.

Spanish Flu
World War I brought with it the worst epidemic to strike the world during the 20th century: the Spanish Flu outbreak of 1918-1919. This strain of flu eventually killed far more people than died in battle in the war. Our claims increased dramatically, but our 12-year-old company not only survived, but thrived.

Pig Policies
The 1930s brought drought and a major depression. Perhaps nothing illustrates Midland National’s ability to innovate better than the steps we took during this trying time. A plan was initiated to furnish brood sows on loan to farmers on the condition that each farmer renew or take out a life insurance policy. When the sows were sold, the loan was repaid and the farmer began paying premiums. This plan did more than make it possible for farmers to buy insurance — it helped rehabilitate a depleted swine industry in South Dakota, Minnesota and Iowa. At one time, the company had $90,000 invested in pigs.

Charles A. Sammons
C.A. Sammons & Associates of Dallas, TX acquired the majority of the Midland National stock in 1958. Charles A. Sammons, president of Reserve Life and owner of eight life insurance companies, had long admired the rapid growth of Midland National, which had doubled its life insurance in force during the prior five years.

Sammons Financial Group
Today, Midland National is a member of Sammons Financial Group1 , which means that we offer something that is unique in the life insurance industry: private ownership with employee-shareholders2. We live by the belief that employee-shareholders with solid personal values yield positive behaviors that produce strong business results. This kind of ownership creates an atmosphere where personal, efficient service is the priority.

With life operations located in Sioux Falls, South Dakota, the Annuity Division located in West Des Moines, Iowa, and Corporate Markets located in Fargo, North Dakota, Midland National operates in 49 states, the District of Columbia, Puerto Rico, Guam, the Virgin Islands, the island of Anguilla, and on several overseas military installations.

Stability
Why is our stability important to you? As a privately held company, Midland National is not subject to the short term earnings pressures that publicly held companies often face to satisfy Wall Street’s expectations. We are a company with plans to perpetuate itself for hundreds of years, not the next quarter or fiscal year. We focus on the long term. We focus on you.

Investment Philosophy
A company's investment philosophy is a good indication of how well the company will fare in good — and bad — economic environments. Midland National strives for a quality, comprehensive, and diverse investment portfolio and we maintain high liquidity, with over 80% of our investments in cash, short-term investments, and publicly traded securities.

You
If you’ve ever been waited on by the owner of a store — versus one of the store’s employees — you’ve likely experienced a strong distinction in service. Like owners, Midland National employees have a stake in the company’s success, and they take your business seriously. Experience "Life at its Best."

1 Sammons Financial Group is comprised of Midland National Life Insurance Company, North American Company for Life and Health Insurance, Sammons Annuity Group - a division of Midland National, Sammons Corporate Markets Group - a division of Midland National, and Sammons Securities Company, Inc.

2 Employee-shareholders do not include independent insurance producers or registered representatives.

The broker/dealer for Midland National's variable products is Sammons Securities Company, Inc., member FINRA/SIPC. Sammons Securities Company, Inc. is a registered broker/dealer under the Securities Exchange Act of 1934. Sammons Securities Company, Inc. is an indirect wholly owned subsidiary of Sammons Enterprises, Inc. of Dallas, Texas, the ultimate parent company of Midland National.

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Copyright © 1998-2010 Midland National Life Insurance Company, Sioux Falls, SD. All rights reserved.
Midland National is a member of the Sammons Financial Group.
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